Cellphone marketing is becoming mainstream and to not get left behind by your competitors it is important to stay on your A game. This is especially important because more searches are done on mobiles than they are via desktop computers.
If your mobile strategy needs improvement then we’ve got you covered. All it takes are a few small changes here and there and you’re set to go. Here are 5 ways to improve your mobile marketing strategy.
Speed up your site
It’s obvious that a slow site will drive visitors away and to another better functioning site. Another reason to up your speed is because Google uses page speed as a ranking requirement for mobile searches.
It also has a tool that allows you to compare your speed to that of competitors and see how it impacts revenue.
Focus on local marketing
Many mobile searches are for local businesses. Here are a few ways you can get more location-related traffic.
Get your company listed in as many local directories as possible, for instance, Yelp or Bing.
Have your content contain many local keywords. Don’t only use the city as a keyword but include your neighbourhood and street name as well.
Create mobile compatible emails
If your marketing emails aren’t designed specifically for a smartphone then you’re doing it wrong. Mobile friendly emails should contain short subject lines, with short and concise messages. Try not to use images and if you do, use them sparingly.
Make promotional announcements via text
Emails often go unread and are considered spam, however, text messages almost always get opened. Offering promotions or special deals via text message can be quite efficient. This works best when it’s only for those who opt-in for messages and not for those who don’t.
Add video into your content
Watching a short clip is much easier than reading the text, it’s also much more fun. What works in your favour is that more than half of cellphone traffic is used for watching videos. It is essential to get more info on how videos can improve your marketing strategy.
To learn more about mobile marketing visit our page regularly, we’re always posting new tips and tricks.