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5 Tips to Improve Your Mobile Marketing Strategy

Cellphone marketing is becoming mainstream and to not get left behind by your competitors it is important to stay on your A game. This is especially important because more searches are done on mobiles than they are via desktop computers. If your mobile strategy needs improvement then we’ve got you covered. All it takes are […]

Featured PostImages Top Mobile Marketing Firms in Kansas City 464x290 - Top Mobile & SMS Marketing Firms in Kansas City
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Top Mobile & SMS Marketing Firms in Kansas City

While running a successful company can be stressful, marketing it could be more. This doesn’t go for existing companies alone. Finding a firm that will meet all your marketing goals can be challenging, this applies especially for new companies entering the market. Mobile marketing can be either a hit or a miss but when you’ve […]

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Featured PostImages 10 Types of Mobile Marketing Worth Investing In 1210x636 - 10 Types of Mobile Marketing Worth Investing In
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10 Types of Mobile Marketing Worth Investing In

With technology on the rise, cellphones are becoming more and more affordable and convenient. People all across the globe are using them and not only for communication but also for social status as well.

The cellphone is probably the biggest consumer product out there with more than 2 billion mobiles in use worldwide, thus surpassing TVs and computers.

Mobile marketing is a form of marketing to promote a business using cellphones. There are numerous methods of mobile marketing including text marketing, mobile apps, mobile games and more. These can improve your business substantially.

Here we’ll take a deeper look into the different forms of mobile marketing.

Text Message Marketing

Featured PostImages 10 Types of Mobile Marketing Worth Investing In Text Message Marketing - 10 Types of Mobile Marketing Worth Investing In

Short message service (SMS) are sent to possible clients via mobile phones. This message is limited to 160 characters which means messages need to be short and concise.

Mobile web

Featured PostImages 10 Types of Mobile Marketing Worth Investing In Mobile web - 10 Types of Mobile Marketing Worth Investing In

Most cellphones are smartphones and have access to the internet. This simply is advertising on web pages that are designed for mobile devices.

Bluetooth Proximity Marketing

Featured PostImages 10 Types of Mobile Marketing Worth Investing In Bluetooth Proximity Marketing - 10 Types of Mobile Marketing Worth Investing In

This method makes use of Bluetooth to connect to a broadcasting station that the marketer is using and is made to automatically deliver content to the mobile user.

MMS

Featured PostImages 10 Types of Mobile Marketing Worth Investing In MMS - 10 Types of Mobile Marketing Worth Investing In

Multi-media message services are advertisements or promotions that are sent to potential customers in the form of pictures, video, and audio.

Pay Per Call Mobile Marketing

Featured PostImages 10 Types of Mobile Marketing Worth Investing In Pay Per Call Mobile Marketing - 10 Types of Mobile Marketing Worth Investing In

This is typically an advertisement where the receiver needs to perform a certain action. For example, calling or SMS back, once done the customer will be charged for that call or SMS.

Mobile Banner Ads

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This is, in essence, the same as standard banner ads found on websites, only these are made specifically for mobile phone websites.

Location-Based Marketing

Featured PostImages 10 Types of Mobile Marketing Worth Investing In Location Based Marketing - 10 Types of Mobile Marketing Worth Investing In

This form of mobile marketing makes use of GPS and other tracking software in cellphones. Companies send out advertisements and promotions according to their location. These messages usually get sent out in MMS form.

Voice Marketing

Featured PostImages 10 Types of Mobile Marketing Worth Investing In Voice Marketing - 10 Types of Mobile Marketing Worth Investing In

These are pre-recorded audio messages. IVR which stands for interactive voice response is typically that voice that guides you through your cellphone customer service section.

Mobile Games

Many games have advertisements hanging around. Games that get downloaded are aimed to draw the player into responding to the advertisement.

Barcodes

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Barcodes or QRs which is quick response barcodes are codes that enable the customers to obtain information quickly and easily with the use of their mobile phones.

With so many options for mobile marketing, there will never be a shortage of solutions for you.

Already decided you want to give it a go? Check out our top list of mobile marketing agencies around. If you have more to add to our list be sure to contact us and let us know.

Featured PostImages 5 Tips to Improve Your Mobile Marketing Strategy 1210x636 - 5 Tips to Improve Your Mobile Marketing Strategy
Reviews

5 Tips to Improve Your Mobile Marketing Strategy

Cellphone marketing is becoming mainstream and to not get left behind by your competitors it is important to stay on your A game. This is especially important because more searches are done on mobiles than they are via desktop computers.

If your mobile strategy needs improvement then we’ve got you covered. All it takes are a few small changes here and there and you’re set to go. Here are 5 ways to improve your mobile marketing strategy.

Speed up your site

Featured PostImages 5 Tips to Improve Your Mobile Marketing Strategy Speed up your site - 5 Tips to Improve Your Mobile Marketing Strategy

It’s obvious that a slow site will drive visitors away and to another better functioning site. Another reason to up your speed is because Google uses page speed as a ranking requirement for mobile searches.

It also has a tool that allows you to compare your speed to that of competitors and see how it impacts revenue.

Focus on local marketing

Featured PostImages 5 Tips to Improve Your Mobile Marketing Strategy Focus on local marketing - 5 Tips to Improve Your Mobile Marketing Strategy

Many mobile searches are for local businesses. Here are a few ways you can get more location-related traffic.

Get Listed

Featured PostImages 5 Tips to Improve Your Mobile Marketing Strategy Get Listed - 5 Tips to Improve Your Mobile Marketing Strategy

Get your company listed in as many local directories as possible, for instance, Yelp or Bing.

Include Keywords

Featured PostImages 5 Tips to Improve Your Mobile Marketing Strategy Include Keywords - 5 Tips to Improve Your Mobile Marketing Strategy

Have your content contain many local keywords. Don’t only use the city as a keyword but include your neighbourhood and street name as well.

Create mobile compatible emails

Featured PostImages 5 Tips to Improve Your Mobile Marketing Strategy Create mobile compatible emails - 5 Tips to Improve Your Mobile Marketing Strategy

If your marketing emails aren’t designed specifically for a smartphone then you’re doing it wrong. Mobile friendly emails should contain short subject lines, with short and concise messages. Try not to use images and if you do, use them sparingly.

Make promotional announcements via text

Featured PostImages 5 Tips to Improve Your Mobile Marketing Strategy Make promotional announcements via text - 5 Tips to Improve Your Mobile Marketing Strategy

Emails often go unread and are considered spam, however, text messages almost always get opened. Offering promotions or special deals via text message can be quite efficient. This works best when it’s only for those who opt-in for messages and not for those who don’t.

Add video into your content

Featured PostImages 5 Tips to Improve Your Mobile Marketing Strategy Add video into your content - 5 Tips to Improve Your Mobile Marketing Strategy

Watching a short clip is much easier than reading the text, it’s also much more fun. What works in your favour is that more than half of cellphone traffic is used for watching videos. It is essential to get more info on how videos can improve your marketing strategy.

To learn more about mobile marketing visit our page regularly, we’re always posting new tips and tricks.

Featured PostImages 7 Factors to Consider When Choosing the Right Mobile Marketing Agency 1210x636 - 7 Factors to Consider When Choosing the Right Mobile Marketing Agency
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7 Factors to Consider When Choosing the Right Mobile Marketing Agency

Looking to increase traffic on your site or app? Then you need to consider mobile marketing.

Your app simply cannot be successful without mobile marketing as the marketer keeps tabs on opportunities to reach a high scale.

As a business owner, formulating your marketing strategy can become challenging. With there being more mobile phones than people in the US, mobile marketing is the way forward.

This is why it is important that getting assistance from a mobile marketing agent is necessary to improve your marketing strategy.

It’s undeniable how people’s lives revolve around their smartphones and targeting users is a sure way of reaching a larger audience. It is a more personal form of marketing and if you aren’t using it, then best get started soon or you’ll be left behind by competitors.

There are many factors to consider when choosing the right agency for your company. See our list below to help make a smarter choice.

Fundamental Check

Featured PostImages 7 Factors to Consider When Choosing the Right Mobile Marketing Agency Fundamental Check - 7 Factors to Consider When Choosing the Right Mobile Marketing Agency

The industry can be overwhelming, with every agency promising a guarantee to success. Before reaching out to various marketing agencies, it is important that you form your own basic plan.

If you narrow down your needs beforehand, you can eliminate agencies who don’t offer the necessary services.

Business Needs

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The next step is peeking inside your company and see what your marketing objectives are for the year ahead. Communicate with your team and find out what needs to be done to meet those goals.

Budget Plan

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Draw up a budget for your marketing campaign. This will help take out agencies that are unaffordable. Unfortunately, everything comes at a price and it just comes down to what you’re willing to pay for it.

Experience

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Do research, research, and some more research. You don’t want to be stuck with a company that promises nothing but the best and when it comes to the time, you’re disappointed. See if they have experience with any well-known clients or whether their website reflect what they offer.

Individualization

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It is important that the agency doesn’t have an all-for-one marketing strategy, because not all marketing plans work for all companies. You need to look out for an agency that is capable of customizing a personalized plan for you.

Agency Size

Looking for an agency that is the right size for your business is important for many reasons.  For instance, if your business is small to medium-sized, hiring a larger agency could mean they won’t consider you as a premier customer.

For bigger companies hiring smaller agencies, there’s always a chance that they lack the workforce for an optimal outcome.

Target Audience

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Pleasing the customer always comes first. Finding out what tools the agency would use to reach your target market will make choosing the right firm a lot easier. Based on what your target market is, they’ll need to use the right techniques for the best results.

Mobile marketing is a must when considering a different marketing strategy. Follow these guidelines to make a smarter choice in choosing your mobile marketing agency.

Contact us today for more tips on starting your marketing campaign.

Featured PostImages Top Mobile Marketing Firms in Kansas City 1210x636 - Top Mobile & SMS Marketing Firms in Kansas City
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Top Mobile & SMS Marketing Firms in Kansas City

While running a successful company can be stressful, marketing it could be more. This doesn’t go for existing companies alone. Finding a firm that will meet all your marketing goals can be challenging, this applies especially for new companies entering the market.

Mobile marketing can be either a hit or a miss but when you’ve got a quality marketing firm advocating your business then you shouldn’t have much to worry about. Getting it right can determine whether your new company will thrive or not and can improve the growth of an existing one.

Kansas City Mobile Marketing has sourced out only the best mobile marking firms in Kansas City to run your brand to reach optimal success. Check it out!

Mobile Text Alerts

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Although Mobile Text Alerts isn’t located directly in Kansas City, they are only a few hours away in Lincoln, Nebraska. Close enough right?

With tens of thousands of users benefiting from the service daily, Mobile Text Alerts comes in at our #1 spot for SMS Marketing. You can visit their website and grab a free trial to check it out.

Moblico

Featured PostImages Top Mobile Marketing Firms in Kansas City Moblico - Top Mobile & SMS Marketing Firms in Kansas City

Moblico Solutions aims at bridging that digital gap between you and your customers. They allow you to communicate with your customers anytime and anywhere, leading to a valuable experience for your customers.

Moblico Solutions offers services such as broadcast texting, team texting, business texting, and mobile apps.

AvidMobile

Featured PostImages Top Mobile Marketing Firms in Kansas City AvidMobile - Top Mobile & SMS Marketing Firms in Kansas City

Helping more than 50 000 companies with their service, AvidMobile has become one of the biggest mobile marketing firms in the city. Working with companies such as Avon and even the US National Guard.

They offer services for text messaging, mobile coupons, mobile websites and apps allowing for easy marketing.

Digital Marketing Inc

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With their opening line being “Your All-in-One Digital Marketing Agency Kansas City” we can expect just that, Everything.

Not only do they provide mobile marketing but also offer other forms of digital marketing such as search engine optimization, social media marketing, web design, and development. They offer a tool for all analytics and results whereby you can measure the success of the campaign and adjust it accordingly.

Callahan Creek

Featured PostImages Top Mobile Marketing Firms in Kansas City Callahan Creek - Top Mobile & SMS Marketing Firms in Kansas City

Callahan Creek offers a range of marketing services such as brand development, advertising, and promotion, social, digital and more traditional media marketing. They provide you with customer relationship management tools and email automation.

Diffactory

Featured PostImages Top Mobile Marketing Firms in Kansas City Diffactory - Top Mobile & SMS Marketing Firms in Kansas City

Diffactory may not focus solely on mobile marketing but their claim to be the best in digital marketing is quite convincing. Their services ranging from providing a website in a week to expanding your company via franchising, they promise nothing but good results.

Using the right firm to perform your marketing campaign is probably the most vital part of your marketing journey. The success of your company depends on it. It is advisable to do a lot of research before choosing a firm to represent your company and get a few quotes from different marketing agencies.

Are you a marketing firm that would like some marketing done for your own company? Then head on over to our advertisement page and have a look at what we have to offer you. Alternatively, you can contact us directly and a team member at Kansas City Mobile Marketing will walk you through the process step by step.

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7 Things You Most Likely Didn’t Know About Text Message Marketing

For some reason, many people think that you need an existing list of phone numbers or that you’ll need to buy a list before you can start your SMS marketing campaign.

The truth is that only is sending unwanted messages not effective but it is also illegal and could land your company in the middle of a lawsuit. The most successful and legal way is to make your list by campaigning directly at your target market.

You don’t require your own short code

While larger companies may value getting their own short code, many businesses can save on expenses and the hassle. Most SMS marketing providers offer their shared short codes to clients.

It is cheap and cost-effective

Many smaller companies imagine the cost will be an exorbitant amount but the truth is it is one of the most cost-effective marketing methods out there. Once they find out how small the investment will be, they usually don’t hesitate to pitch the idea to the bosses.

Easy to set up and manage

Featured PostImages 7 Things You Most Likely Didnt Know About Text Message Marketing Easy to set up and manage - 7 Things You Most Likely Didn't Know About Text Message Marketing

With modern technology, agencies can do just about anything. So, setting up your SMS campaign is easy peasy. This is mostly because they are limited with 160 characters and there’s no need for template building and graphics.

Audiences only want text that adds value

Featured PostImages 7 Things You Most Likely Didnt Know About Text Message Marketing Audiences only want text that adds value - 7 Things You Most Likely Didn't Know About Text Message Marketing

We’ve all been a victim to receiving spam messages claiming you’ve won this or that, companies assume their messages will be received in the same way. However, many are surprised at the outcome of their first SMS campaign.

You can collect other data with text messaging

Featured PostImages 7 Things You Most Likely Didnt Know About Text Message Marketing You can collect other data with text messaging - 7 Things You Most Likely Didn't Know About Text Message Marketing

At first, many companies were so focused on getting a big list of mobile numbers to send out mass messages that they often overlooked the two-way benefits of SMSs.

There is so much information that can be collected from text messaging such as email addresses, zip codes, survey responses and so much more. Don’t skip out on this chance to gather vital data and feedback from your users.

SMS are used by big brands

Featured PostImages 7 Things You Most Likely Didnt Know About Text Message Marketing SMS are used by big brands - 7 Things You Most Likely Didn't Know About Text Message Marketing

A lot of smaller businesses are surprised to hear that bigger companies are using text message marketing and often find themselves questioning why they haven’t jumped on that bandwagon.

This can only work in your favour as a smaller business because this gives you a chance to reach your audiences differently before your competitors.

It is not only for the young

Featured PostImages 7 Things You Most Likely Didnt Know About Text Message Marketing It is not only for the young - 7 Things You Most Likely Didn't Know About Text Message Marketing

About 81% of mobile users make use of text messaging and that does not only include the younger generation but everyone. Everyone is using mobile devices and if you aren’t making use of that opportunity yet, you should start now.

There is a lot of potential in text message marketing, when used correctly. Utilizing text message marketing as a tool to boost your business can definitely prove successful.