With technology on the rise, cellphones are becoming more and more affordable and convenient. People all across the globe are using them and not only for communication but also for social status as well.
The cellphone is probably the biggest consumer product out there with more than 2 billion mobiles in use worldwide, thus surpassing TVs and computers.
Mobile marketing is a form of marketing to promote a business using cellphones. There are numerous methods of mobile marketing including text marketing, mobile apps, mobile games and more. These can improve your business substantially.
Here we’ll take a deeper look into the different forms of mobile marketing.
Text Message Marketing
Short message service (SMS) are sent to possible clients via mobile phones. This message is limited to 160 characters which means messages need to be short and concise.
Most cellphones are smartphones and have access to the internet. This simply is advertising on web pages that are designed for mobile devices.
Bluetooth Proximity Marketing
This method makes use of Bluetooth to connect to a broadcasting station that the marketer is using and is made to automatically deliver content to the mobile user.
Multi-media message services are advertisements or promotions that are sent to potential customers in the form of pictures, video, and audio.
Pay Per Call Mobile Marketing
This is typically an advertisement where the receiver needs to perform a certain action. For example, calling or SMS back, once done the customer will be charged for that call or SMS.
Mobile Banner Ads
This is, in essence, the same as standard banner ads found on websites, only these are made specifically for mobile phone websites.
This form of mobile marketing makes use of GPS and other tracking software in cellphones. Companies send out advertisements and promotions according to their location. These messages usually get sent out in MMS form.
These are pre-recorded audio messages. IVR which stands for interactive voice response is typically that voice that guides you through your cellphone customer service section.
Many games have advertisements hanging around. Games that get downloaded are aimed to draw the player into responding to the advertisement.
Barcodes or QRs which is quick response barcodes are codes that enable the customers to obtain information quickly and easily with the use of their mobile phones.
With so many options for mobile marketing, there will never be a shortage of solutions for you.
Already decided you want to give it a go? Check out our top list of mobile marketing agencies around. If you have more to add to our list be sure to contact us and let us know.