For some reason, many people think that you need an existing list of phone numbers or that you’ll need to buy a list before you can start your SMS marketing campaign.
The truth is that only is sending unwanted messages not effective but it is also illegal and could land your company in the middle of a lawsuit. The most successful and legal way is to make your list by campaigning directly at your target market.
You don’t require your own short code
While larger companies may value getting their own short code, many businesses can save on expenses and the hassle. Most SMS marketing providers offer their shared short codes to clients.
It is cheap and cost-effective
Many smaller companies imagine the cost will be an exorbitant amount but the truth is it is one of the most cost-effective marketing methods out there. Once they find out how small the investment will be, they usually don’t hesitate to pitch the idea to the bosses.
Easy to set up and manage
With modern technology, agencies can do just about anything. So, setting up your SMS campaign is easy peasy. This is mostly because they are limited with 160 characters and there’s no need for template building and graphics.
Audiences only want text that adds value
We’ve all been a victim to receiving spam messages claiming you’ve won this or that, companies assume their messages will be received in the same way. However, many are surprised at the outcome of their first SMS campaign.
You can collect other data with text messaging
At first, many companies were so focused on getting a big list of mobile numbers to send out mass messages that they often overlooked the two-way benefits of SMSs.
There is so much information that can be collected from text messaging such as email addresses, zip codes, survey responses and so much more. Don’t skip out on this chance to gather vital data and feedback from your users.
SMS are used by big brands
A lot of smaller businesses are surprised to hear that bigger companies are using text message marketing and often find themselves questioning why they haven’t jumped on that bandwagon.
This can only work in your favour as a smaller business because this gives you a chance to reach your audiences differently before your competitors.
It is not only for the young
About 81% of mobile users make use of text messaging and that does not only include the younger generation but everyone. Everyone is using mobile devices and if you aren’t making use of that opportunity yet, you should start now.
There is a lot of potential in text message marketing, when used correctly. Utilizing text message marketing as a tool to boost your business can definitely prove successful.